About
TSE Cashmere is a US based apparel brand. The company has been in existence since 1989 and they decided to take their business online. They hired Built By Blank to develop the TSE Cashmere site on the Magento platform. Additionally, the site was designed by Mass.
Magento eCommerce Platform
For operational reasons, TSE Cashmere decided to use the Magento eCommerce platform. The Built By Blank team created a custom Magento website that was beautiful to look at and easy to navigate.
Magento store – Features
Email subscription
Email marketing has always been a reliable way to reach your target audience. So we added in an email subscription button on the site. This allows users to sign up to the brand mailing list and receive updates about the latest products and offers on the TSE Cashmere site.
Social media Integrations
Additionally we added in social buttons on the site. This allows users to easily go to the brands various social channels such as Facebook, Instagram and Twitter.
Cross Selling Integration
Cross Selling is a key component of fashion eCommerce. This is because most company revenue comes from a small group of regular paying customers rather than the majority of site visitors who buy nothing or very little on site. Importantly these customer need to be targeted to drive sales. Therefore, we added in a “you may also like ” section on the product pages. This section uses an algorithm to show products similar to the current product that the user might like. Consequently, it grows sales and user engagement.
Mini Cart
Mini carts are an essential element of any eCommerce site. They let you view your selection without going to a cart page. Therefore we custom coded the specially designed, easy to use mini cart to the site.
Easy checkout
There is nothing that turns users away more than complex checkout steps. The Built team customised the standard Magento Checkout to make it more aesthetic and easy to use.
As a consequence of the new site launch, the TSE Cashmere brand saw a major increase in customer engagement and sales revenue.
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