About
The Posse is an Australian apparel brand focusing on creating elegant and timeless fashion. The brand needed to create it’s own Shopify eCommerce site and approached Built By Blank for the same.
The Posse eCommerce site was designed by Smack Bang Designs and was developed by Built By Blank using Shopify.
Selecting a Platform
We chose Shopify as the best fit for the Posse, owing to its outstanding customer support and easy payment options. The Shopify Basic Plan was chosen to develop this eCommerce website for the Posse.
Key Features
Search Functionality
We incorporated a search functionality in this eCommerce website in order to let users search for certain products they might have in mind.
Colour Swatches
On the product details page, we designed colour swatches to let customers view their chosen products in different available colours. This helps them visualise and decide on the colour most to their liking.
AfterPay and Laybuy integration
Also, we integrated AfterPay and Laybuy with the eCommerce store to facilitate payment with easy instalments for the shoppers.
Mini Cart Functionality
In addition, we provided customers with their own mini carts to place their favourite pieces and view them anytime later.
Wish-list Functionality
Furthermore, we created a wish-list functionality to let users add the products they fancy and wish to buy in their wish-list.
Newsletter Integration
We integrated newsletters in the eCommerce site allowing users to subscribe to The Posse, in turn receiving latest updates and even 15% discount on their first orders.
Consequently, The Posse substantially increased their sales and revenue after the launch of their eCommerce site. Moreover, they even gradually enhanced their stand and visibility in the market.
