GoodStuff

About:
GoodStuff is a sustainability-guided marketplace and premier resource of curated products for mindful living. Based in Los Angeles, GoodStuff supports customers by providing sustainable alternatives in each facet of life.

Our team developed the UX for GoodStuff’s WordPress/Woocommerce store.

Selecting a Platform:
Built by Blank chose WooCommerce to create a website that was beautiful to look at and easy to navigate. We selected WooCommerce after learning about the client’s needs of stellar SEO and how robust they wanted the structure’s security features.

Key features:

Woocommerce
For the affiliate businesses, our team set up custom taxonomies and categories to optimize filtering and accessibility for the user.

Searchability
The Built team created a Search functionality for the brand using relevant SSI to set up advanced search across the site.

Wishlist
We designed and developed the Wishlist icon and page, allowing users to save their favorite items and easily navigate to buy.

Mailchimp Integration for Marketing
The Built team set up Mailchimp marketing tools for effective email capturing methods across the website. This also supports user onboarding before the brand’s launch.

FB Chat bot
To help with Support queries, our team added a Chatbot to ease the process of raising any questions or complaints a user might have.

Custom Collection Templates
The Built team developed multiple collection templates where GoodStuff can feature curated collections with handpicked companies that share their values for environmental and ethical responsibility.