About
Farmacy Beauty is a leading Skincare brand based out of New York, USA. This Wellness eCommerce business sells skincare that is ‘farmer cultivated’ and ‘scientist activated’. They offer products ranging from cleansers, moisturizers to gift sets.
VPC Partners designed the site and Built By Blank developed the store on Shopify.
Wellness eCommerce – Selecting a Platform
VPC Partners reached out to us to develop the e-commerce store for Farmacy Beauty. Based on the designs and functional requirements, we shortlisted WordPress and Shopify as the best available platforms. We decided to go with Shopify as it allows flexible design and features.
Wellness eCommerce – Key Features
Loyalty Program
The website features a unique Rewards Program that allows users to earn points on every purchase and redeem them for future purchases.
Gift Cards
We added gift cards to the website for customers unsure of what to buy for their loved ones. So users can purchase gift cards for their friends and family.
Newsletter Functionality
Also, we incorporated newsletters on the website. Now the Farmacy team can send customers updates about the latest offers, free samples and also 15% off on their orders.
Mini Cart Functionality
In addition, we designed a user friendly mini cart. So now users can easily view their picks in the cart.
Affiliate Program
This is one of the few eCommerce stores having affiliate program that allows users to subscribe to the program and earn rewards, commission and discounts.
AfterPay Integration
Furthermore, we integrated AfterPay with this eCommerce platform. Consequently sales of higher priced items went up on the site. This is becasue AfterPay is an app that allows users to pay in easy installments. Moreover, we also integrated payment methods like ShopPay and PayPal.
With the launch of their eCommerce business, Farmacy Beauty increased its overall revenue. It also boosted its visibility and brand value.
