About
Chi Chi Cosmetics is an Australian clean-beauty brand offering cruelty-free products. Chi Chi hired Built By Blank to create their geolocation-enabled e-commerce store on Shopify Plus.
The Challenge
Chi Chi Cosmetics has a diverse global audience that responds to a similarly diverse product range. Chi Chi wanted to create a customized experience to show specific products to customers from different geographic locations and demographics.
The Solution
Built By Blank created a custom e-commerce store on Shopify Plus to cater to Chi Chi’s customers across the globe. The team custom built a geolocator by IP functionality to show targeted product offerings, creating a personalized experience that greatly improving conversions. Geolocation is an excellent tool for a brand that’s trying to maximize revenue and connect with users based on demographics. The feature allows you to show aspects like price, language, and custom marketing material; all tailormade for customers in different regions.
Custom Shopify Plus Store – Features
Geolocation
The Chi Chi Cosmetics team had many custom feature requests, but the one that really helped them gain an edge was geolocation by IP. Chi Chi was interested in showing different views in different countries. To achieve this, we built a custom integration.
Predictive Search
Typing in a product name to search for can be a bit tedious. A user may misspell the product name, or the product name might be too lengthy. To make searching less frustrating for users, the Built team added predictive product searches to the site. It predicts the products a customer wants using the first few letters that they type in, making it easier – and faster – for them to find what they’re looking for.
Upsell Setup
We added a “Works Well With” section on the product pages. With this feature, customers buying a product will be shown other complimentary products predictively that they might also want to buy.
Xero Integration
Xero is a popular accounting software that connects with an online store. It automatically tracks sales and generates financial reports. We integrated Xero with the Chi Chi store using their plugin and our custom code.
Stockist Locator
For customers who prefer shopping offline, we added a Stockists locator page. This page lets users find Chi Chi stockists according to their geolocation.
AfterPay Integration
In addition to offering various payment gateways apart from credit cards, like PayPal, ApplePay, GooglePay etc., our team integrated AfterPay, to give customers the flexibility to buy now and pay later.
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