About
‘Life is better out on water.’ Brooklyn Kayak Company sets an example by inspiring and encouraging people to engage in various outdoor activities such as kayaking, fishing, etc. BKC offers a range of Kayaks, Waterboards and accessories through its dealers and its website. Most importantly, the BKC website allows the company to reach a very wide audience. Built By Blank was hired for the Shopify store creation, for BKC Kayak.
The Built By Blank team created the BKC online store on the Shopify eCommerce platform.
Selecting a Platform
The Built By Blank team chose Shopify to create the BKC website. The reason was Shopify’s better security features, its reliability and its included server costs. Shopify store creation is reliable and fast, thanks to the various tools available on the platform.
Shopify store creation – Key functionalities
Variant Selection
BKC customers have the ability to chose the exact product variant that they would like to buy. This includes options like product colours, specs, capacity etc. This is because the Built By Blank team implemented variant selection on the BKC site.
Reviews through Trustpilot
Shoppers can also view the reviews and experience of other Brooklyn and Co. customers when deciding to buy a specific product. We did this by integrating Trustpilot with the website. TrustPilot is an open review platform that is used to collect reviews for particular products.
Add to Compare functionality
Choosing from a bunch of similar products can be quite a task. Therefore, we added an ‘add to compare’ feature on the BKC site. Simply put, it allows users to compare products side by side making it easier to choose the right one when in a dilemma.
Custom Fields
You don’t buy a Kayak without knowing all the technical details about it. So, we used the Shopify custom fields feature to allow customers to view various details on product page like specs, warranty, etc.
Videos
Also, we included a section exhibiting videos showing recreational kayaking videos, fishing videos while on a kayak, etc. Video content is a great way to engage with customers. Therefore we enabled this section on the website.
Mini Cart
We integrated mini cart functionality on the site. We did this in order to enable customers to view their selected products easily. Moreover, this feature is a fairly standard eCommerce feature needed to create a user friendly experience.
Integration with Payment Gateways
We integrated payment gateways like Google Pay, PayPal, Shop Pay and Amazon Pay with the site. We know that limited payment options are a major obstruction to customers making a purchase. Therefore, we decided to integrate all major payment methods on the site.
Brooklyn Kayak’s Company’s eCommerce launch was an absolute win. Their product visibility and brand image substantially increased and customer engagement went up.
