About
Atelier & Repairs is a US-based apparel and accessories business focusing on re-engineering and re-designing reclaimed garments and textiles. Therefore, the company is a flag-bearer for sustainable fashion. Furthermore, Atelier and Repairs aims at establishing a new world standard of infinite reuse by reducing excess waste at industrial as well as artisanal levels. As part of their online expansion, the brand decided to hire Built by Blank for their Shopify Fashion Store development.
Built By Blank gave life to Atelier and Repairs’s vision. Our team worked to create an ecommerce site that would resonate with customers looking for sustainable fashion.
Selecting a platform
While analyzing WooCommerce versus Shopify, we decided to go with Shopify as it requires less active time for site maintenance and more time with collaborators and advisors. Moreover, Shopify creates a seamless experience for clients to sell to their online and offline customers. We chose the basic Shopify plan for this project.
Shopify Fashion Store development – Key Highlights
Newsletter
We wanted users to be able to easily keep up with the brand’s news. With this in mind, we implemented the newsletter feature, which lets users subscribe via email and stay updated.
Press
We created a press section on the website that features reviews from respected magazines and fashion blogs including Glossy.co and UncoverLA.com. Mentions in these publications help brands establish credibility.
Mini Cart
Additionally, we incorporated mini cart functionality on the website. So customers can now easily review their chosen items, without having to go to a separate cart page.
Stockists
The Stockists page shows every retailer available worldwide that sell Atelier and Repairs’s products. This makes it easy for customers to locate offline stores and make a purchase.
Recently Viewed Items
Choosing what to buy can be a tough task for customers. Many go through the entire product catalogue before making a final selection. That is why we included a ‘Recently Viewed Items’ section on the product page for easy navigation. As a result, customers can easily compare their choices on a single page.
Integration to Social Media
We also integrated social media websites like Facebook, Instagram, and LinkedIn with this ecommerce site, granting customers easier access to the company’s details and products.
Payment Integration
Moreover, we integrated payment methods like ShopPay and PayPal within the website. A wide range of payment options makes it easier for customers to make a purchase on the site.
Atelier & Repairs boosted their ecommerce sales with the launch of their ecommerce and hence their overall revenue and visibility in the market was also enhanced.
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