Blank & Co.

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Free Marketing on Twitter

The world of social media has seen a lot of changes in recent times. Facebook continues to be the dominant player but companies like twitter, instagram, pintrest etc are gaining new ground everyday. It is increasingly difficult to get your content seen by your target audience on Facebook, unless you have a big budget. That’s why a lot of new entrepreneurs have started using alternative social media platforms, like twitter, to promote their firms.

The thing about Twitter is that it requires you to be regular with your content in order to appear on your follower’s feeds. Also the character limits on your Tweets makes creating engaging content a bit more challenging than it already is. However, there is no denying that, as a free user, you are much more likely to be visible to your audience on Twitter rather than on Facebook.

So how we go about building a popular Twitter account?
Well, before we start getting followers, we need to have an already functional account. You don’t want your followers to see an empty account with no Tweets. So, you’ve got to have at least four to five tweets on your account. I recommend using those tweets to introduce your business with an inaugural scheme, like a discount.

Next you need to find a group of twitter users who are likely to be interested in you. The best way to do this is to look for large, established brands in your business area. For example, if you run an auto parts business you should take a look at people who follow BMW, Lamborghini. You need to add as many of these followers as possible. If your content is engaging, for every 100 people you follow, 10 people will follow you back. So you’ll need to follow thousands of people to get a decent following.
Following those many people in one go is not an easy task. Luckily there are many twitter tools available on the internet that you can use to make this task easier. A quick Google search will easily find you a suitable tool. I prefer to use It’s fast and easy to use.

With this you are on your way to building your twitter audience. Keep those posts coming and you’ll see your fan base grow.

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