About
b.glen is a Singapore based skincare brand offering solutions to common skincare concerns such as sagging, wrinkling, acne, dark spots. Most skincare products only sit on the skin surface. The b.glen mission is to make products that work by facilitating targeted ingredient penetration using a proprietary technology created by Dr. Brian Keller, b.glen’s Chief Science Officer.
b.glens’ eCommerce site was developed by Built By Blank and designed by Tokyo-based design firm Flagship.
The Challenge
b.Glen needed a customized user experience that would explain their innovative technology and offer personalized recommendations for specific skin problems.
The Solution
Built By Blank created a UX flow that has features like a predictive Skin Analyzer to suggest personalized product offerings, shoppable collections for Trials sets with smaller-sized items for beginners, and a subscription plan for customers wanting regular repeat purchases. We collaborated with b.glen’s design team to showcase the workings of the innovative technology visually
so the customer understands how deeply targeted their skincare products are.
Selecting a Platform
Shopify has advantages over other eCommerce platforms because of its feasibility, visual appeal, and SEO friendliness. We chose Shopify to create a responsive site for b.glen.
eCommerce development on Shopify – Key Features
Skin Analyzer
We built a predictive skin analyzer to provide a skin score result and specific personalized product recommendations based on the analyzed results. Multi-Language Functionality Langify is a Shopify plugin that translates text on eCommerce stores into
various languages. We integrated Langify into b.glen’s store to offer a variety of languages for their multilingual audience.
Trial Products Functionality
We added a trial functionality where users can buy a maximum of two trial products. These trial products give users an option to test the products before purchasing the full-size offering.
Integration of Bold apps for subscriptions
Bold Apps are plug-in apps on the Shopify store that enable retailers to easily create user friendly subscriptions. We utilized Bold Apps to create a cost-effective way of offering subscription functionality.
Gift sample functionality
If a customer’s cart exceeds a certain value, customers can enjoy a gift sample that appears in the cart automatically. This not only contributed to customer satisfaction but also boosted higher conversion value and sales.
Product Review Functionality
We designed product detail pages in a way where users can read and write reviews, adding credibility to products through relatable peer reviews.
Klaviyo Integration for Newsletters
We integrated Klaviyo into the site. This was done to easily enable email capture for newsletters, enabling customers to get updates on the latest technologies, innovations, and new product releases of b.glen collections.
Swell Integration for Loyalty Program
We integrated the b.glen site with the Swell App. The Swell App allows retailers to easily create loyalty programs for its customers. b.glen customers have an opportunity to subscribe to the Loyalty Program for higher engagement with the brand.
Built By Blank has helped b.glen not only achieve a post launch revenue increase but also a significant increase in organic sessions with a sticky and loyal customer base.
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