About
True Grit Texture Supply (TGTS) is an eCommerce store that deals in digital assets like brushes, effects kits, texture packs, swatches, etc. for known software like Photoshop, Illustrator, and Procreate. TGTS hired Built By Blank to create an experiential Shopify Webstore.
The Challenge
TGTS has a digital product aimed at a creative audience. The challenge was to showcase digital products like fonts in an innovative manner so the creative audience could experience the usage of these digital products.
The Solution
The Built By Blank team custom-designed an aesthetic that is edgy with a vintage look, using a lot of movement to evoke the usage of brushes and creative tools. Small touches like movement on the pop-up email capture box, animations, and dynamic movement in the Customer gallery engage and capture the audience.
Selecting a Platform
Shopify is a versatile eCommerce platform that easily handles both physical and digital products. We decided it was the best fit for True Grit Texture Supply’s online store. Shopify also had plans with transaction fees as low as 1%, making it more attractive.
Custom Shopify Store – Features
Selling Downloadable Products
We set up downloadable digital products that can be paid for and used on customer’s devices.
Ajax based Gallery
TGTS needed a section to show its customers what its tools could do. Hence, we added an Ajax-based gallery on the site. The gallery exhibits the creatives created by TGTS’s customers using their tools.
Gift Functionality
We added the ability to buy Gift cards on the site. So now users can buy gift cards for their designer friends and family.
Custom Product Page Slider
We added a custom page slider to the product details page that enables users to get a better perspective of the products they are keen to purchase.
Bundling
Special pre-set bundled discounted packages were created as special collections. Additional capability to “Design Your Own Bundle” was also created to give customers flexibility at a discounted price.
Free Samplers
The users on this eCommerce website are provided with a free sample pack and also a 10% discount on their next order upon subscription. The subscription also comes with regular updates about new releases, exclusive offers, and texturing tips delivered to email.
Mini Cart
We added a MiniCart to the site. So customers can now store items of their interest in their cart and easily view them later.
Blog Section with Filters
We also added a Blog Section that contained content about contests, interviews, production, tutorials, etc.
True Grit Texture Supply gained popularity within the designer’s and creators’ communities worldwide and substantially increased their revenue and brand image. Its products are now used by creatives at Nike, Wired, Google, BuzzFeed, Wired – to name a few.
