You did it. You took the plunge and set up your own online business. Your inventory is stocked, your site is ready and now it’s time to make money!
Well, not quite.
You still have work to do. You now have to find a way to attract people to your website and that is no easy task. In fact, it is a continuos process that will go on throughout the life of your store. Here are some of the ways you can promote your store.
Search Engine Optimisation – The first and most obvious step for any online concern. Most people don’t directly log in to an online store to hunt for the products they need. Instead, they search for them on Google and end up finding links to online stores there. Having your site on the first Google search page is a big advantage.
Social Media Marketing – It is very important to connect and engage with the customer and social media gives you a great opportunity to do that. Every sales promotion and new product must be visible on social media. The idea is to connect with your audience and start building a community of followers.
Affiliate marketing – A form of online marketing, affiliate marketing gives you a much deeper and wider reach. You would be able to reach a more relevant target audience. Giving you a bigger bang for your buck.
Content Creation – It is important to use a variety of platforms to promote your content but it will not be useful without great content. Content will primarily be text but should also include images, gifs, videos etc. The content should tell a story that helps to engage the customer. It should be interesting and relevant to the target audience.
So these are just a few ways you can promote your site. There are many other ways to go about garnering visitors which you can find on the internet. Make sure you don’t leave any stone unturned when trying to promote your site.